nostalgia of the 90s fashion zeitgeistThe Creative School Fashion Communication ProjectThis fashion film and photo series resonates with the themes and trends associated with my capstone project surrounding fashion and nostalgia of the 1990s. The trends I am focusing on in my capstone include grunge, realism photography and globalization. Grunge as an aesthetic was a pivotal time in fashion where the deconstruction of highly glamourized ideals was being sent down high-fashion runways and caused a reaction of pure shock in the industry. Coinciding with the grunge revolution, the introduction of realism photography was being juxtaposed with the grunge aesthetic to showcase a paradox as to what had previously been seen on the pages of Vogue. This revolution was catapulted into international media due to the expanding communication and globalization in the 1990s. Through this video format, I interpreted the techniques of realism photography whilst showcasing a grunge aesthetic and nostalgic cinematography. As a fashion creative, reproducing the zeitgeist of 90s fashion editorials and media in my own work allows me, as the interpreter, to draw inspiration based on nostalgia, a key revelation of my capstone as to how nostalgia is and can be used as inspiration. Art Direction, Photography, Videography, Styling: Lindsay Patterson
Model: Megan Friedrich